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                                          M A R K E T I N G              


Latest Releases 

Marketing Management 15th edition by Kotler c.2016

Principles of Marketing 16th edition by Kotler c.2016 

Advertising & IMC 5th edition by Wells c.2015 

Essentials of Marketing 15th edition by Perreault c.2017 
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Highlights

They said it couldn't happen.  Yes, it's true.  Mind Mover is now the exclusive distributor of Principles of Marketing and Marketing Management by Phillip Kotler, "the marketing guru."

Essentials of Marketing, used by De La Salle University, is authored by another distinguished marketing expert, William Perrault.  It is also exclusively distributed by Mind Mover.   

Technology

MyMarketingLab is available as an optional bundle with Kotler's Marketing Management. Powered by Pearson, it is an easy-to-use learning management system that allows instructors to assess student progress and adapt course material to meet the specific needs of the class.
When students complete an online self-assessment, the results of this test generate a customized study plan, including a variety of tools to help them fully master the material. MyMarketingLab then reports these results to the instructor. Based on these reports, the instructor can adapt course material to suit the needs of individual students or the class as a whole.
Combining multimedia simulations, practice tests, exams, self-assessment cases, and more, MyMarketingLab engages students and gives them the tools they need to enhance their performance in your course.

 

Title: Essentials of Marketing (reprint) NEW!
Author: Perrault
Edition: 15
Copyright: 2017

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.  

Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. 

 

Title: Principles of Marketing NEW!                                                                                                                                        Author: Kotler                                                                                                                                                                         Edition: 16                                                                                                                                                                              Copyright: 2016

Help students learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

 

 

Title: Principles of Marketing                                                                                                                                            Author: Kotler                                                                                                                                                                           Edition: 14                                                                                                                                                                                Copyright: 2013

Help students learn how to create customer value and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
 

 

Title: Marketing Management with MyMarketingLab (reprint, original, access code bundle available)
Author: Kotler
Edition: 14
Copyright: 2012


This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with MyMarketinglab–Pearson’s online tutorial and assessment platform.

 

 

Title: Marketing Management NEW!
Author: Kotler
Edition: 15
Copyright: 2016

The gold standard for today's marketing management.  Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best  of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

 



Title: Services Marketing (reprint)
Author: Lovelock
Edition: 7
Copyright: 2015

The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework.
 Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

 

 

Title: Marketing Channels
Author: Coughlan
Edition: 7
Copyright: 2014         

The text that helps students thrive in today’s retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.   

 

 

 

Title: International Marketing (reprint)
Author: Czinkota
Edition: 8
Copyright: 2007


INTERNATIONAL MARKETING, 8th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

 



Title: Strategic Brand Management (reprint)
Author: Keller
Edition: 4
Copyright: 2014


Keller, Strategic Brand Management, provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

 

 



Title: Consumer Behavior (reprint)
Author: Schiffman
Edition: 10
Copyright: 2012


The text that set the standard for consumer behavior study. 
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.

 

 

Title: Advertising & Integrated Marketing Communications
Author: Wells
Edition: 10
Copyright: 2015


Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life for students by incorporating professional perspectives and real-world campaign stories throughout the text.

 

 

Title: Integrated Advertising Promotion & Marketing Communications (reprint)
Author: Clow
Edition: 5
Copyright: 2012


Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life for students by incorporating professional perspectives and real-world campaign stories throughout the text.